The same can be said with a suspiciously low bounce rate as well. Traffic increases could mean bad bots coming to your site and the bounce rate would indicate the bot isn’t exploring your other pages' content. Bounce Rate & Website TrafficĪre you noticing a sudden increase in your website’s bounce rate and traffic numbers? Usually, if it’s at the same time, it’s a sign of bad traffic bots. There are a few symptoms and signs to observe if your website is attracting traffic bots. They will perform disruptive and harmful tasks and can permanently damage your website. These bots pose as human users with malicious intent. These come from reputable sources (Google, Youtube, Bing etc.) and follow site policies. They scan images, videos, and other creative works. Copyright Bots: These traffic bots have good intentions to ensure nobody is illegally claiming copyrighted content.Any quick price comparison tool for flights or hotels uses these bots. Price Comparison Bots: These are typical with merchandise and are similar to aggregator traffic bots.They can boost your content reach however. Aggregator Bots: They find relevant content for other sites/platforms (usually without consent).The following examples are commercial bots: These traffic bots may fit into a “ neutral” category, as they are not helping or harming your business. Similar to vendor bots, commercial bots belong to companies that collect online content. It’s best to limit the number of requests on these websites during any large events that you hope to measure afterwards. They do offer a variety of useful services. Good examples are Ahrefs, SEMrush and Moz, which check your traffic, keyword performance and more. These bots are used when you or a website agency checks your website’s SEO performance. These traffic bots are the best of the bunch: they help you get on the search engine results pages (SERPs) and in front of customers! Partner “Vendor” Traffic Bots They are designed to crawl the massive amount of content on the internet to show human users who search for it. Some of the most prevalent bots are owned by search engine providers like Google or Bing. Unlike bad bots, these bots are designed with good intentions to enhance website performance and search engines. There are a few examples of good traffic bots which try to make your website more visible and accessible to users. Even when these immoral attacks are unsuccessful, they still fill your web servers and hinder your website’s performance, possibly making it inaccessible to real people. These bots are designed to steal web content, scalp inventories and pocket user account information. Unfortunately, about 30% of all web traffic comes from bad traffic bots. They aren’t necessarily a good or bad thing, it all depends on the purpose of said bots and what they’re created for. These bots are developed to perform mundane, repetitive tasks on the internet under automated software. What is a Traffic Bot?Īny traffic activity on your website or app not related to humans is performed by traffic bots. However, some bots are malicious and can be used to scrape data, stuff credentials, and cause click fraud. Traffic bots are useful for services such as Google Assistant, Siri, and Amazon Alexa. Isn’t it strange that about 40% of all internet traffic is not humans? No, we’re not saying your pets are getting intelligent enough to use Google search (but it’s funny to picture).
0 Comments
Leave a Reply. |